Sponsored by Microsoft

Sponsored by Microsoft

Sponsored by Microsoft

Sponsored by Microsoft

Farmgazer • Crop Health Detection App

Microsoft sponsored project - AI monitor camera system for crop growing for larger scale farm

Role

Product Designer and Developer

Team

1 PM, 3 Developer

Timeline

6 months

Microsoft Research collaborated with multiple farms to conduct research on how new technologies can be implemented to help farmers manage their fields and increase yield rates. As the product designer on this team, I led user research, designed interactions, and considered how to integrate both hardware and software systems.

Problem

Large-scale farmers don’t have enough budget to hire the same amount of labor as they did before COVID-19, making it difficult to manage the growth conditions across over 7,500 acres of farmland.

Background

Since COVID-19, labor costs have surged by 50%, putting significant pressure on farm operations. In 2023, net farm income is projected to decline by 25.4% compared to 2022, further straining the agricultural sector. At the same time, farm production expenses are expected to rise by 3.3%, compounding the financial challenges faced by farmers.

Findings after
User Research

My team and I visited 5 farmers, conducted interviews with them, and gained an understanding of their tasks and the challenges they are currently facing.

Finding 1

Workers only check their fields every 3 days, and severe weather has significantly affected the crops.

Due to the scale of the farm, not all staff are able to check in every single day.

Andrew Nelson owns over 7500+ acres farm in WA and he would like to find out new opportunity to support him to manage the farm

Andrew Nelson owns over 7500+ acres farm in WA and he would like to find out new opportunity to support him to manage the farm

Finding 2

Employees don't have the knowledge to distinguish different growth stages and issues

So they always take wrong pictures and contact farmers to ask about the crop growing situation

Andrew Nelson owns over 7500+ acres farm in WA and he would like to find out new opportunity to support him to manage the farm

Andrew Nelson owns over 7500+ acres farm in WA and he would like to find out new opportunity to support him to manage the farm

Finding 3

Low-lying areas and hill areas have significant differences in temperature and humidity

Crop and mud color matters when farmers checked the field

Andrew Nelson owns over 7500+ acres farm in WA and he would like to find out new opportunity to support him to manage the farm

Andrew Nelson owns over 7500+ acres farm in WA and he would like to find out new opportunity to support him to manage the farm

Digital Signature - Sign when click approved

Users no longer need to print documents or wait for a supervisor’s approval, and they don’t have to wonder how long the process will take.

Finding 4

Younger generation farmers are starting to explore different substitutes to fulfill the labor shortage and boost productivity

Andrew Nelson owns over 7500+ acres farm in WA and he would like to find out new opportunity to support him to manage the farm

Andrew Nelson owns over 7500+ acres farm in WA and he would like to find out new opportunity to support him to manage the farm

Andrew Nelson owns over 7500+ acres farm in WA and he would like to find out new opportunity to support him to manage the farm

Pictures Comparsion

Farmers need pictures to identify the growth status of their crops; however, the photos taken by workers often don't provide enough detail to accurately assess the health of each crop.

Close up and zoom out images

Taking random pictures can't effectively compare each section

Color of mud and crops can tell a lot of things

Each color indicates to farmers what steps to take next and whether action is needed to prevent potential losses.

Design Challenges

Create an affordable and rechargeable monitoring system to view crop health and issues instantly

To better understand the construction industry work environment and user workflows, my team and I conducted 10 user interviews and made 2 site visits to observe users.

Design Solution

Design Solution

Hardware Product Requirement

build hardware with the team to pick affordable sensors and robotic attachment

image

compression

camera

rotation

support

connectivity

Solar

Battery Life

Hardware Prototype

Design Solution

Design Solution

Software Component

Create an app by connecting Open AI API to analyze the images instantly

Backend

Frontend

Check each section

View Images

leave comments

Receive notification

Wireframing and sketches

Over 6 months, I drafted multiple design strategies and crafted various wireframes, and discussed them with quality control department to do rapid test and meet user needs.

Design Exploration

Over 6 months, I drafted multiple design strategies and crafted various wireframes, and discussed them with quality control department to do rapid test and meet user needs.

First Round

First Round

First Round

User Feedback from Farmers

User Feedback from Farmers

User Feedback from Farmers

Iteration

Designing and structuring the calendar in a way that allows farmers to easily compare information across different dates or stages.

Calendar - Compare Information Architecture

Calendar - Compare Information Architecture

Calendar - Compare Information Architecture

Photo - How can I display them for users to easily compare?

Photo - How can I display them for users to easily compare?

Photo - How can I display them for users to easily compare?

Final Design

Over 6 months, I drafted multiple design strategies and crafted various wireframes, and discussed them with quality control department to do rapid test and meet user needs.

Step 1

Calendar view to view daily grow status

Step 2 - Switch Date

Categorize the different stages to understand the overall work quality

Step 3 - Daily Photos

Fill out forms and check the status of each item

Design Solution 2

Design Solution 2

Design Solution 2

List view with calendar and AI summary
to describe crop health

List view with calendar and AI summary
to describe crop health

List view with calendar and AI summary
to describe crop health

View different area

Switch to different dates

Check images and AI summary

leave comments to workers

check long term growing process