Team
Contribution
IMact after shipped
30,000+
Over 30K customers are using Yoxi after launched for a year
4.8/5
on Apple Store, and 4.4 /5 on Google Play
Design Process
Research Process
Step 1 - Observation
We tried our competitors like LINE TAXI, and Taiwan Taxi to observe the overall end-user process and compare them.
Step 2 - User Interview
We recruited taxi drivers from these companies and let them demonstrate how they would use their driver's app.
Step 3 - Workshop with TOYOTA
Bring all the insights to TOYOTA Taiwan and brainstorm how we can create a new brand and also present the TOYOTA image to the brand.
Interview Time
Name
Age
Driver Type
Total Taxi Experience
Mar 18
Mr. Xu
40
Car-Sharing
2 years
Mar 18
Mr. Zhuang
35
Traditional Taxi
3 years
Mar 18
Mr. Lai
54
Traditional Taxi
10 years
Mar 19
Mr. Huang
35
Car-Sharing
3 years
Mar 19
Mr. Jian
28
Car-Sharing
1.5 years
Mar 19
Mr. Zhuang
68
Car-Sharing
4 years
Mar 20
Mr. Yang
56
Traditional Taxi
20 years
Mar 20
Mr. Chen
42
Traditional Taxi
10 years
01 FIRST TIME LOG IN
02 SET YOUR PREFERENCE
Passengers often feel uncomfortable in the confined space shared with the driver.
Everything from smells to music and even awkward conversation topics can be pain points during the ride.
03 One-Click Ride booking
The frequent routes feature helps users accomplish their ride booking needs with a single click upon opening the app.
04 DISCOUNT AUTOMATICALLY APPLIED
the most annoying issue for users is not knowing that discounts are available.
the system automatically factors in the discount amount, speeding up the user's decision to complete the ride booking.
05 pick up point highlight
Design dynamic guidance in the drag-and-drop operation, allowing users to check the actual location for easily.
06 export trip records
Through the app, users can export multiple trip records at once and print out physical receipts, painlessly completing monthly travel expense reporting for reimbursement.
Each ride-sharing company has its strategies for operating its business. such as certain brands of cars, intuitive user interface, massive discount.
